PEDIGREE® x AMV BBDO

I produced a chatbot for the US PEDIGREE® website, responding to common queries about dogs and encouraging users to adopt. As chatbot copywriter, I created multiple personas based on dogs available for adoption, adapting the tone of voice to suit the personality. Throughout the bot experience, users can purchase products and search for pets they may like to adopt.

Sheba® x AMV BBDO

As chatbot copywriter, I produced a comprehensive chatbot for Sheba® cat food, again offering users the opportunity to purchase food based on specific criteria and search for a nearby vet. I also wrote Easter Eggs such as responses to ‘Happy Christmas’, ‘I love you’, ‘woof’, and ‘meow’.

WHISKAS® x AMV BBDO

I was the sole bot copywriter for the WHISKAS® Ask the Cats chatbot, which is written from the perspective of a cat. Designed to answer natural language questions such as ‘Does my cat love me?’ ‘How to care for an ageing cat’ and ‘How much should my cat eat?’, the bot is informative as well as fun and engaging. It links to point of purchase and to a Google Maps integration that helps people find the nearest vet. As chatbot copywriter, I also wrote Easter Eggs such as responses to ‘Happy Christmas’, ‘I love you’, ‘woof’, and ‘meow’.

ITV

I wrote all the copy for ITV’s Drift messenger bot, which was used on their ITV Media web page. The messenger bot was designed to funnel business leads to the right people in an engaging way.

notonthehighstreet.com x 1000heads

Back in 2016, I helped to create an agency-first Facebook Messenger bot which suggested gifts based on buyer personas and drove users to point of purchase. The #ElfHelp chatbot included engaging assets throughout.