EXPERIENCE
My experience includes writing social copy, strategies and tone of voice guidelines, coming up with ideas for assets, community management, influencer engagement, and covering live events. I have worked for global and UK-based clients in industries including fashion, food, technology, property, and retail.
The Right to Shower x Unilever
I write the social media for Unilever’s new social enterprise based in the US. The Right To Shower sells luxury soaps and shower gels, and in its first year is giving 100% of its profits to converting trucks and buses into mobile showers for people living on the streets.
FAGE UK
I led multiple social campaigns for Total Greek Yoghurt, including #YogArtist where I helped to create packs to send to influencers to encourage their children to make pictures using yoghurt. I wrote social content as well as web and leaflet copy.
Cool Chile Co.
I work with the award-winning specialist Mexican food producer to write and post social media content. I run competitions, share user generated content, and also write newsletters detailing recipe ideas and discounts.
Hackett
I was responsible for crafting the tone of voice, writing calendars, and working with designers to create content. I came up with the idea for ‘how to’ assets, which proved extremely successful.
GoPro
I wrote copy and posted social content for the action camera company via various content management systems. I also liaised with influencers and organised Instagram takeovers.
GORE® WEAR
I managed sports influencers, working with them to create regular takeovers on Instagram Stories. I also community managed the channels and posted about their wide product range.
notonthehighstreet.com
I led the #ElfHelp campaign, where I worked with designers and developers to create an agency-first Facebook Messenger bot which suggested gifts and drove users to point of purchase.
Lush
I co-created and presented a day-long workshop for Lush employees about how to improve online customer service. The document included tone of voice information and interactive exercises.
Radley
I helped to come up with ideas for Christmas campaign ‘tips’ assets centred around the company’s iconic dog. I was responsible for copywriting, coming up with ideas, and community management.
The Post Office
I led the #HolidayFeeling campaign from a community management perspective, which aimed to engage people who were setting off on holiday. I was also responsible for coming up with ideas for proactive and reactive assets.
Carphone Warehouse
I wrote and presented a social strategy for the mobile phone retailer, which has more than 700,000 likes on Facebook alone. I co-created a Facebook Live comedy club, where I helped to profile comedians who then presented a show.
East Village x Delancey
I ran the social accounts to encourage people to move to the former Olympic Village in Stratford. I covered events and visited the area regularly to take photographs for use in assets including imagery and cinemagraphs.